The Viral Reel
Watch our collection of the Best European Viral Campaigns. The videos are devided into categories as follows: Electronics, Cars / Travel, FMCG, Games / Entertainment, Sport / Lifestyle and Public Service / NGO.
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Our analogy to the modern metropolis reflects the diverse, fast paced and structurally changing media landscape - where democratisation of communication and loss of control are at the heart of what is happening. Read our book here.
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goviral client cases
Take a look at some of our previous client cases, to get inspiration, to see what has worked before, and to learn more about what we can do for you in your user driven marketing efforts.
Reporting
goviral's proprietary reporting system combines intensive tracking of interactions occurring in our own player, with a crawler that can find and identify content belonging to our campaigns across the internet.
Our tracking solution is available in real-time online and its supported by written campaign report(s) during and at the end of each campaign.
Below is a selection of 10 key measurements:
Seeding results:
1: Views per market
(+100% of guarantee in all markets)2: Cost per view
(upfront cost per view vs. actual cost per view)3: Long tail
(+100 sites per market in the campaign)4: Top referrers
(top 20 referrer list with views)5: Did we activate the long tail
(% of delivery in top 20 vs. long tail)User engagement:
6: Did users share content
(all relevant metrics - embed, download, social sharing)7: Did users engage further
(CTR rate from video to landing page)8: Did users like the content
(rating and comment sentiment analysis)9: Content consumption analysis
(% users that viewed 20,40,60,80,100% of content)10: Total viewing time
(total consumption of content by users)