The Viral Reel
Watch our collection of the Best European Viral Campaigns. The videos are devided into categories as follows: Electronics, Cars / Travel, FMCG, Games / Entertainment, Sport / Lifestyle and Public Service / NGO.
download our book
Our analogy to the modern metropolis reflects the diverse, fast paced and structurally changing media landscape - where democratisation of communication and loss of control are at the heart of what is happening. Read our book here.
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goviral client cases
Take a look at some of our previous client cases, to get inspiration, to see what has worked before, and to learn more about what we can do for you in your user driven marketing efforts.
The Opportunity
In a world where more and more media becomes digital, and where digital media becomes social, brands have to take a new approach in order to stay relevant. Online video has two major advantages for brands; it can be distributed anywhere on the web and it has an amazing capacity for telling stories and engageing users.
Social media usage is exploding, but video is the real story
According to leading research by Dynamic Logic, video is superior to all other traditional online formats in driving awareness, brand favorability and purchase intent. Video is historically the most powerful narrative format for building brands, the internet adds a further wealth of interactive opportunities to that equation.
The digital landscape has scattered consumers across millions of different environments on the internet, where they are busy consuming and sharing content. There is a large potential for brands that understand changing formats and successfully tapping in to the online content stream and its savvy audience.
