The Viral Reel
Watch our collection of the Best European Viral Campaigns. The videos are devided into categories as follows: Electronics, Cars / Travel, FMCG, Games / Entertainment, Sport / Lifestyle and Public Service / NGO.
download our book
Our analogy to the modern metropolis reflects the diverse, fast paced and structurally changing media landscape - where democratisation of communication and loss of control are at the heart of what is happening. Read our book here.
Sign up for our newsletter
Sign up for our monthly newsletter to get updates and insights on current research, brief case studies and more about what happens in the quickly evolving new digital media landscape.
goviral client cases
Take a look at some of our previous client cases, to get inspiration, to see what has worked before, and to learn more about what we can do for you in your user driven marketing efforts.
Cases
Feel free to download a couple of our case presentations from the last few months to get an understanding of how viral marketing works on a practical level. To get further case material and best practice input, please contact us directly.
TDC - Motormund in Interactive Hot Spot player
In Q4 of 2009, TDC (the biggest Danish Telco company) launched a series of commercials on TV, promoting the use of TDC’s home and family tele solutions. The series mainly featured two Danish nudists, Britta and Claus, who used the different TDC products in their daily life. Britta, who is the less technical expert, often narrates on Claus’ extensive use of the different solutions from TDC, hereby describing the products and giving the audience an introduction to the use of the products in a different and entertaining way.
» Download pdf
ONLY viral – Denimize the world
In October 2009, ONLY, an International female fashion brand launched an online video campaign in 8 markets, promoting their brand to the growing Internet audience. The video featured a group of young women getting together and crashing a club party with a trolley filled with rolls of colored tape. The guests start partying, and everyone is having fun with the different tape roles, making "art" out of these tape roles, and lastly inviting the user to add their own “tape art” creations at only.com.
» Download pdf
Stromberg – Energiesparen ist Chefsache
In January 2010, RWE (major German power supplier) launched an online special for “Stromberg – Energiesparen ist Chefsache!” - a German marketing campaign, promoting “energiewelt.de”, a website with information and advices around energy efficiency. The online special featured RWE´s testimonial “Bernd Stromberg”, a famous German TV character played by Christoph Maria Herbst.
» Download pdf
Nykredit Street Masters
In July 2008, Nykredit (major Danish financial services company) launched 'Nykredit Street Masters' ‐ a viral campaign in Denmark, promoting their sponsorship of the female golf tournament Nykredit Masters. The campaign featured two Danish professional golfers Amanda Moltke‐Leth and Iben Tinning, while they are playing the 18th hole to decide who wins Nykredit Street Masters. The 18th hole is literally played in the center of Copenhagen – as it goes from Christiansborg Castle through Holmens Channel on to Storck Fountain. The campaign was awarded the 'best online campaign' at the 2009 Danish Internet Awards due to its effectiveness and creativity.
» Download pdf
HTC Street Heroes
In June 2009, HTC launched a viral campaign in UK, Germany, France, Spain and Italy for their new phone HTC Hero.
The tagline for the viral campaign is 'Street heroes' - based on urban sports parkour and free running. The viral clips are clickable and lead to a MySpace profile, which supports the overall campaign. The campaign delivered 155% of the guarantee in target markets and 180% globally.
» Download pdf
Slumdog Millionaire
The big winner of 2009 Oscar Show was Slumdog Millionaire, winning an
astonishing eight wins out of the ten Academy Awards it was nominated for.
goviral was involved in seeding of the of the most successful films of 2009 and
offers some unique insights in the digital campaign behind the success.
» Download pdf
Advertising Effectiveness Award Winner 2008 – Quiksilver
Surfing with Dynamite has been heralded as one of the most successful viral campaigns ever, read this case study to find out how 20 million views were generated and the 3 key elements which made it so successful.
» Download pdf
Xtreme Football for FIFA Street 3
In January 2008, EA Games launched a viral campaign to promote the new game FIFA Street 3. The aim was to create awareness of the new game among the target audience of 15 to 30-year-old males. Almost five months after launch, the campaign had generated a total of 1,393,000 target views.
» Download pdf
Sprite freestyles into viral success
In 2007, Sprite launched a viral campaign across Norway, Sweden and Denmark. The campaign consisted of 3 viral clips. The aim of the campaign was to create brand awareness by creating content with a strong appeal with the target audience.
» Download pdf
Danish Cancer Society gets global viral success
In November 2007, the Danish Cancer Society launched a viral campaign to warn against the use of solarium. The aim of the campaign was to communicate the risk of cancer that using solarium implies. The campaign was seeded in Denmark.
» Download pdf
New Channels for Sprite in South America
In January 2008, the Coca-Cola Company launched the first of currently three viral campaigns in South America. All three videos build on the “Las Cosas Son Como Son” theme. By June 2008, the videos had combined generated a total of 3,176,445 global views, with 1,277,200 target views.
» Download pdf
Popular Frosty Farts From Vigorsol
Perfetti van Melle launched a campaign for their Air Action Vigorsol brand in March 2007. The campaign was released in Italy. The aim was to create awareness of the Air Action Vigorsol brand by creating an entertaining experience. Seven month after launch the campaign reached 2.7 mio. views.
» Download pdf
Nissan races to a viral success
Nissan raced to a viral success when they promoted their new Qashqai car through an extensive viral campaign launched in 13 European countries. The result has been 13 million views so far as well as massive traffic generated to the campaign site.
» Download pdf
Quiksilver riding the wave of viral succes
In January 2007, Quiksilver launched the campaign "Original Thinking" with a target of 760,000 views. The aim was to promote surf gear in contries without a surf culture. Using a Lake of inner Copenhagen as the location, the campaign reached the height of 10.3 million views in only two months.
» Download pdf
Successful tyre change for Goodyear
Goodyear made a succesful tyre change when deciding to use a viral campaign to raise brand awareness of their Goodyear tyres. Three virals were seeded in five European markets and has so for generated a total of 9 million tracked views.
» Download pdf
Sprite Zero, no bull***t
A strong viral clip and a well carried-out seeding is the story behind the Sprite Zero NO SUGAR, NO BULL**** viral success. The campaign was seeded in three Nordic countries, has so far generated 3 million views, and is still very alive making more than 3000 daily views.
» Download pdf
Oticon surprises with hearing aid vira
In January 2007, Oticon lanched a "sexy" viral clip for their hearing aids, Delta. The campaign was released in the US and UK with a target of 91,000 views. Using seeding angles such as "nice legs = good hearing", the campaign reached 730,000 views.
» Download pdf
LEGO MINDSTORMS with viral strength
Lego promoted LEGO MINDSTORMS® by lanching a viral campaign. The campaign had a target of 113,000 views over all in the US, UK and Germany. The goal of the campaign was to create awareness among youngsters. After a five month period the campaign has reached 871,500 views.
» Download pdf
Danish Road Safety Council - Topless girls help speed bandits
In November 2006, the Danish Road Safety Council launched a viral campaign to put focus on the speed bandits in Denmark. The campaign made it through different media around the world and reached 8.8 million views after only five months.
» Download pdf
JBS - Because men don’t want to look at naked men
In October 2006, JBS launched a viral campaign for Men´s Underwear in Denmark and Norway. In only five month it reached 9 million views and the campaign became a huge success and was spread to 206 countries and 1100 websites and blogs.
» Download pdf
Danish Retursystem - Successful revenge of the can
Danish Retursystem launched a viral campaign in the form of a game. With a target of 35,000 views the campaign exceeded all expectations reaching 136,000 views in a seven month period. This resulted in the campaign winning the effect prize at the Danish Internet Award Show in January 2007
» Download pdf
Mini Ronaldinho in the game for Danske Bank
Danske Bank featured a true Mini Ronaldinho who could actually hit the crossbar, as oppose to Ronaldinho in the famous NIKE campaign. The Danske Bank viral campaign was both fascinating and debatable and generated long discussions on the internet and spread to other media.
» Download pdf
Ørestad Syd – expanding Copenhagen
Ørestad Syd is a new city area in Copenhagen. To raise awareness of the upcoming area, a local viral campaign was launched. The campaign was targeted Danish inhabitants only, and out of a total of 235,000 views, 92% of these were reached within Denmark.
» Download pdf